Thursday, March 17, 2011

Startup Story

Everyone has a story, a story of how they got to where they are now which is filled with childhood memories, life experiences, and personal accounts. I had to reflect for quite some time to put the pieces of my life together to see how I ended up creating a family kitchenware product.

I can say I was influenced by my grandmother, a top regional Tupperware distributor. My drive and determination came from years of dedication and commitment in competitive swimming. Twenty-five years in engineering related fields gave me that curiosity to solve problems. Four kids who inspired me with a problem to solve.

When I reflected on a childhood memory I recall visiting my grandmother and having mock Tupperware parties. She would show us all the prizes she had earned; jewelry, gold plated pen/pencil set, and a Kimball piano. Growing up we played with the latest Tupperware toys and when my sisters and I were older we had Tupperware auctions from the boxes she would send filled with beautiful plastic bowls, cups, stacking canisters, salt & pepper shakers and all those kitchen gadgets. I loved that tiny Tupperware bowl key ring with the removal lid. I believe my childhood experience helped me to create a exceptional product.

I was interviewed by StartUp Smart last week and it really made me sit down and think about why I created a version of a product that has been around since before Christ. Looking back on the history of the cup the paper disposable cup came along in 1906 to combat the spread of germs caused by drinking from a communal cup. Plastic cups arrived in the sixties and the nineties brought variations of the cup through colour, texture, application and decoration. But none have brought another function (dynamic personalization) for the cup, until the MyColourCup. I envision the MyColourCup as the next evolution of the cup that will become a household name. This is my new drive and my determination to make this vision become true.

Read the interview by StartUp Smart; http://www.startupsmart.com.au/growth/start-up-profiles/2011-03-14/mycolourcups.html

Check out the next evolution of the cup:  http://www.mycolourcup.com/